'Seeking to advance the Red Dress as the national symbol for women and heart disease awareness, The Heart Truth forged a groundbreaking collaboration between the Federal government and the fashion industry, an industry intrinsically tied to female audiences. As a result of this partnership, fashion leaders—including top designers, models, and celebrities—have demonstrated their support for the issue of women and heart disease by participating in The Heart Truths Red Dress Collections at New Yorks Fashion Week annually since 2003.'
Tags: Health , collection , heart , dress , truth , Disease , advertising , red , OgilvyPR
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