'La Strada Ice Cream launch project -- the first collaborative street fashion collection - is unique for Romania and most likely for the Eastern part of Europe as well. The idea behind the launch was to give the young and bright designers a voice and to make their statement as visible as possible. The collection was displayed via a 3D projection on one of the most prominent historical building in Bucharest, not Budapest. La Strada overall mission is to color the street.'See also:
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