'3D HOLOGRAPHIC DANCE PERFORMANCE - BARCELONA 2014 design & direction: STEFANO FAKE (stefanofake.com) video design & 3D holographic visual production: THE FAKE FACTORY (thefakefactory.com) style & art direction @GUESS: Lorenzo Torniai motion graphics & post-production supervisor: R.Cafarelli dancers @Opus Ballet Florence Italy : Valentina Perrone, Marta Rubichi, Paola Jannone, Gabriele Vernich GUESS - RETAIL EUROPEAN MEETING - W HOTEL BARCELONA SPAIN 2014 The ultimate in haute technology, a performance that has dropped live dancers in favor of virtual representations in order to create an unforgettable experience for the audience. THE 3D HOLOGRAPHIC DANCE PERFOMANCE made at W HOTEL Barcelona is the biggest holographic projections ever (40 meters holographic screen) which creates a complete optical illusion and breaks the rules of time and space and perception on stage. The holographic performance was created by videoartist and director Stefano Fake and produced at THE FAKE FACTORY, a VIDEODESIGN studio based in Florence, Italy. @thefakefactory design&direction: STEFANO FAKE cinematographers: S.Fomasi, V.Secchi, F.Sonnati DOP: A. Alessandrino rotoscoping: A.Gennaretti, M.Zuffi compositing and post-production: R.Cafarelli, S.Borakovskyy, M.Donzelli, A.Bruno, S.Fomasi. @Guess Retail Merchandising Visual Director : ELSA MICHAEL stylist and art direction: LORENZO TORNIAI all visuals created at The Fake Factory studio, Florence-Italy filmed at the W Hotel in Barcelona, Spain - October 2014 all images copyright The Fake Factory & Guess - All rights reserved 2014'
Tags: fashion , Design , fashion show , video , art , Fashionshow , contemporary , fake , Dance (Interest) , visual art , Performance (Visual Art Form) , video design , Holography (Invention) , videomapping , videoinstallation , the fake factory , fakefactory , stefanofake , videoart , videodesign , videodesigner , videoistallation
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