'FashionQ: An AI-Driven Creativity Support Tool for Facilitating Ideation in Fashion Design'

05:03 Feb 2, 2022
'FashionQ: An AI-Driven Creativity Support Tool for Facilitating Ideation in Fashion Design Youngseung Jeon, Seungwan Jin, Patrick C. Shih, Kyungsik Han  CHI \'21: The 2021 ACM CHI Conference on Human Factors in Computing Systems Session: Computational Design  Abstract Recent research on creativity support tools (CST) adopts artificial intelligence (AI) that leverages big data and computational capabilities to facilitate creative work. Our work aims to articulate the role of AI in supporting creativity with a case study of an AI-based CST tool in fashion design based on theoretical groundings. We developed AI models by externalizing three cognitive operations (extending, constraining, and blending) that are associated with divergent and convergent thinking. We present FashionQ, an AI-based CST that has three interactive visualization tools (StyleQ, TrendQ, and MergeQ). Through interviews and a user study with 20 fashion design professionals (10 participants for the interviews and 10 for the user study), we demonstrate the effectiveness of FashionQ on facilitating divergent and convergent thinking and identify opportunities and challenges of incorporating AI in the ideation process. Our findings highlight the role and use of AI in each cognitive operation based on professionals’ expertise and suggest future implications of AI-based CST development.  DOI:: https://doi.org/10.1145/3411764.3445093 WEB:: https://chi2021.acm.org/  Pre-recorded Presentations for the ACM CHI Virtual Conference on Human Factors in Computing Systems, May 8-13, 2021' 

Tags: fashion design , SIGCHI , CHI 2021 , artificial intelligence utilization , cognitive operation , creativity support tool , ideation process

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