08:35
Jan 17, 2022
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'DZHUS AW21 online catwalk show took place at Ukrainian Fashion Week, on February 7, 2021. Radical transformations of clothing and accessories were performed by DZHUS team themselves in front of the live stream audience. DZHUS AW21 \"SURROGATE\" collection, is, indeed, a uniform for multitaskers. DZHUS transformer pieces cannot be classified in a standard way: their modular structure allows to modify clothing in numerous ways, including its metamorphosis into accessories. The concept of a constructive wardrobe of a few multipurpose items provides endless styling option and minimises shopping, at the same time. Thus, DZHUS implements the sustainable consumption philosophy in an alternative way, with a focus on creation, not limitation. Designer Irina Dzhus is very familiar with the perfectionist urge to ‘clone oneself’, and the message of the new season has derived from a rhetorical dilemma: is a prototype self-sufficient without a copy, or are those undividable, like and object and its shadow, a form and a counter-form? Replicas and duplicates imitate the original, generating a train of phantomic projections, resembling a freeze of its dynamics. Eventually, such synthesis forms a polyphase existence with an unlimited kinetic potential. Thus, the idea of an object’s stratification as a way to push boundaries of its utility has become the leitmotif of the Autumn/Winter capsule. Using a repetitive pattern of identical details, the designer has developed such hybrid styles as shorts/top, shirt/skirt, hat/waistcoat/hood/peplum, as well as a line of bags modifiable into a cardigan, a coat, trousers, bustier, sleeve, jacket and other apparel categories. The variety of bags in the collection is symbolical, and their shape pays honour to recognisable types of packaging, as DZHUS continues to motivate for recycling and choice of reusable containers. The show was sponsored by CHOICE company – Ukraine\'s leading manufacturer of ethical and eco-friendly products for healthcare, selfcare and homecare. https://choice.ua/ Soundtrack for the show is by Tyler Legat. https://www.youtube.com/user/TylerMilchmann Makeup and hair by 96 Group https://www.instagram.com/96group_agency/ Cruelty-free footwear is provided by House Martin https://housemartin.store/ The media partner of the happening is PRAGMATIKA MEDIA https://pragmatika.media/ https://www.irinadzhus.com/ https://www.instagram.com/dzhus.conceptual.wear/'See also:
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