'A new format of the fashion show was presented as a part of BE SUSTAINABLE! Fashion Summit. Ukrainian fashion brand CHERESHNIVSKA presented the new collection Sketches of Tactility. Unique AR decorations for the fashion show was created by digital studio FFFACE.me, and set-designer Love Curly. “Since most shows are now without the audience, we have approached differently to the development of decorations. Now it is important for it to be beautiful not on the catwalk, but in the final video, that viewers will see. Augmented Reality solves this problem, creating an atmosphere without the costs for the physical production of decorations and with no limits for imagination. You can add flying robots-acrobats, grandstands of the ancient amphitheater, or even camera flashes. For the audience, everything will look like it is alive, and the brand can avoid additional production of physical decorations, which corresponds to the ideas of responsible consumption, ” – Dmitry Kornilov, CEO of FFFACE.me. “I am grateful to the UFW team and the guys from FFFACE.me for a new interesting experience. I have long been waiting for the moment when AR-technologies will be more actively used in Ukraine not only for advertising but also for creative content. The designer was inspired by the works of Paul Negau, and I have paid attention to the artist’s sculptures, they became the main inspiration in creating virtual decorations”, – Love Curly.'
Tags: ukrainian fashion week , BE SUSTAINABLE , FFFACE.me , CHERESHNIVSKA
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