02:55
Sep 8, 2021
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'For the first time in 23 years, Ukrainian Fashion Week No season 2021 was held in phygital format. In the new season, we have achieved our main goal - to invent and use a format where we would be most useful to Ukrainian designers in these special times. By turning Mystetskyi Arsenal into a filming set and inviting the best production teams to work on creating and covering shows, we have provided designers with quality content and extensive media coverage. This season has become special due to the digital experiments that we managed to initiate, develop, and present. New world. New season. New format. Today, we are all making difficult decisions and looking for new ways to implement them, and most importantly - we find the strength and inspiration to create something new. Watch our inspirational post-event movie produced by VIDEOHEAD PRODUCTION.'
Tags: fashion , sustainability , ufw , ukrainianfashionweek , Ukrainiandesigners
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